NewJeans: From Rookie Trainees to Beating BTS in a Guinness World Record

October 17, 2023 | 918 Visits

New Jeans is the newest K-pop act in town that has everyone talking. Barely two years after their debut, the quintet girl band dethroned BTS of a Guinness World Record with their mesmerizing singles. What’s more, New Jeans members are among the youngest in the K-pop entertainment industry which further accentuates their trendy fresh vibe fused in a 1990s girl next door aura. Some of New Jeans’ most popular songs include “Ditto” (over 400 million Spotify views), “OMG” (over 500 million Spotify views), and “Hype Boy” (over 400 million Spotify views).



New Jeans debuted in July 22, 2022 under ADOR record label; an independent label under HYBE Entertainment. New Jeans is composed of Minji (19 years), Hanni (18 years old Vietnamese-Australian), Danielle (18 years old Korean-Australian), Haerin (17 years), and Hyein (15 years). New Jeans’ gruesome journey started back in 2019 as all members competed in the 2019 Plus Global Audition before becoming official New Jeans idol trainees.



A few months into their debut, New Jeans became a hot global topic for dethroning it’s sunbaes (seniors) BTS; also managed by HYBE label, as their tunes flooded TikTok and other social media platforms. Compared to their seniors BTS who broke the Guinness World Record in 409 days with Jungkook’s song, New Jeans became the fastest K-pop act to reach 1 billion Spotify streams in 219 days. On TikTok alone, #NewJeans has over 14 billion views and counting.



With going viral, came along goodies as the group secured deals with notable luxury brands. Minji secured a brand ambassadorship with Chanel, Hanni with Armani Beauty and Gucci, Haerin with Dior, Danielle with YSL Beauty and Burberry, and Hyein with Louis Vuitton. New Jeans has bagged notable awards including several instances for the Rookie of the Year and New Artist of the Year awards. New Jeans has also been featured in notable listicles including Forbes’s Korea Power Celebrity 40 and Time’s Next Generation Leaders. The “Hype Boy” and “Cookie” hit maker has also partnered with several notable brands, including Levi’s, Coca-Cola, and Apple Inc., on various philanthropical projects.



New Jeans is the newest K-pop act to beat in the entertainment industry. Given that most of the members are still in their teens, expectations are high for the “Ditto” single hit maker whose youth phase has only began. Early this month, Minji and Hanni scooped second and third place respectively in October’s Girl Group Member Brand Reputation Rankings. New Jeans also rocked the world of e-sports after the group collaborated with GODS to release the official anthem for 2023’s League of Legends World Championship. This is just but a beginning for this promising girl band.


—-Karen Mwenda


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