MAMA To Hold Virtual Award Show
K-pop’s biggest annual music awards show, Mnet Asian Music Awards (MAMA), will be held virtually – minus any audience in December. CJ ENM revealed that the award show will be held online on December 6 due to the coronavirus pandemic.
The year-end music show that stars leading Korean pop artists has usually been held as a multiday event staged across various venues in Asian countries.
“MAMA has grown throughout the years while constantly innovating itself. We believe this year’s contact-less event will also provide a new opportunity to transform the show,” a CJ ENM representative stated.
Mnet Km Music Festival was launched in the year of 1999, and the event was rebranded as MAMA in 2009 as the show expanded itself globally. MAMA has been held outside of South Korea between 2010 and 2017 and airs internationally.
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