Known for managing notable bans including NCT and RIIZE, SM Entertainment is out to validate its dominance in the K-Pop entertainment industry.
On 1st May 2024, SM Entertainment officially launched its latest label, KRUCIALIZE, through a short trailer on the group’s already-set social media accounts (Instagram, Twitter). The trailer, which reveals KRUCIALIZE label’s logo, is also an invitation to learn more about the group. The interaction is scheduled to take place at Seoul Forest Understand Ave from the 4th to the 9th of May 2024.
SM Entertainment further elevated its fanbase’s excitement with the 도착 (Journey) film in preparation for the new label’s launch. KRUCIALIZE is SM Entertainment’s subsidiary music label that breathes new life into the essence of K-pop. SM Entertainment seeks to forge a pathway toward sustainable artistry through this label.
—-Makena Mwenda
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