Spotify supports emerging artists around the world through its ‘RADAR program’
Spotify’s bespoke RADAR campaign for MEOVV will help the group break new ground—introducing their music to listeners worldwide and celebrating their unique charms to deepen connections with fans.
Spotify, the world’s most popular audio streaming subscription service, has announced that rookie K-Pop group MEOVV has been selected as the latest RADAR KOREA artist.
Launched in 2020, Spotify RADAR is a global music program created to support emerging artists in reaching new audiences worldwide and deepening connections with their fans. Over the years, RADAR has spotlighted over 900 rising talents across the globe, including now international sensations such as The Kid LAROI, Lauv, Tyla, and Lil Baby.
RADAR artists have thrived, tracking an average of a 40% increase in monthly listeners and a 30% growth in streams within six months following their respective entry into the program.
Now, as the newest RADAR Korea artist, Spotify will support MEOVV with a bespoke campaign intentionally built to broadcast the group and its music to a global audience. In addition to driving music discovery with Spotify’s best-in-class editorial support, listeners can also look forward to a series of content drops that will bring them up close and personal with MEOVV. Updates on their RADAR campaign will be posted on @SpotifyKR on Instagram.
MEOVV, formed under THEBLACKLABEL by renowned producer TEDDY, made their highly anticipated debut in September 2024 and quickly proved their star power. In less than a year, they amassed over 2 million monthly Spotify listeners, and their debut track MEOW even earned a spot on the South Korean Music Global Impact List, which recognizes tracks from South Korean artists with the biggest global impact on Spotify outside of South Korea.
“At Spotify, we are committed to championing Korean artists at every stage of their journey,” said Jungjoo Park, Spotify’s Head of Music, Korea. “With MEOVV’s dynamic debut, we see them as a group to watch and are thrilled to welcome them into RADAR’s esteemed lineup of rising artists. We look forward to sharing their music and unique charms with listeners worldwide and supporting them as they break new ground through RADAR.”
“Spotify’s belief in us through RADAR means a lot – especially since we’re still at the very beginning of our journey. We are excited to share our music with more listeners across the globe and hope that, through this opportunity, even more people will get to know MEOVV and what we represent as artists.” said MEOVV.
About Spotify Technology S.A.
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 100 million tracks and 6 million podcasts titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 675m users, including 263m subscribers in over 180 markets.
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