Following Chuu being expelled from the group and the alleged news that nine out of the remaining LOONA members filed an injunction against the agency, Blockberry Creative (BBC) announced LOONA will be making a comeback January 3, 2023. The company unveiled the teaser poster December 10, but OSEN announced the comeback plans December 7.
The teaser image features LOONAâs colors, a hand holding a large marble, and the text âWhatâs NEXTâ along with brackets indicating thereâs more to come. BBC states the teaser indicates a ânew beginningâ while signifying the return of the âgirl of the monthâ concept.
The comeback will be the first since Chuuâs removal with what BBC calls a âfull group comeback,â but as ORBIT (LOONAâs fandom) points out, there isnât a full group comeback without Chuu.
On social media, ORBIT and other K-Pop fandoms have called for a boycott of BBC and LOONAâs comeback, with many stating supporting BBC means supporting the companyâs poor treatment of the girls and giving the company money LOONA wonât see. The boycott is also to support Chuu.
Several businesses and K-Pop shops have even stepped up in support of the fan boycott and will not stock LOONAâs new album including K Stars, KpopDistrict, Mandu K-Pop, KpopAustin, Pink Beat K-Pop Shop, and KYYO among other well known sellers.
The LOONA/BBC saga continues to develop, so stay tuned for more information. Will you support LOONAâs comeback? Let us know in the comments!
—-Olivia Murray
#LOONA #LOONAComeback #kpop #kpopstars #LOONAAlbumBoycott #ORBITboycott #CHUU #CHUURemoval #BBC #BlockberryCreative #kcrushnews #retailerboycott #LOONAFans #kpopgirlgroup #kcrushamerica
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