The international phenomenon celebrates his 10th anniversary
Chinese pop sensation, LAY (Lay Zhang) delivers a brand new music video today, Veil, the focus track from his upcoming EP, West. To celebrate the 10th anniversary of LAY’s debut as an artist, the superstar will be doing live shows overseas before making his way to North America. Concerts in Malaysia and Singapore to be held next month have been announced as part of his global “Grand Line 2: Infinite Lands”. Also set, is an appearance as a headlining act on November 26 at the Live Nation mega-festival MetaMoon, taking place at Barclays Center.
The music video perfectly plays on the already dreamlike quality of the track. It starts out on a bustling street as the sounds of the erhu begin to permeate. Suddenly, the dancer appears and as Mahjong pieces fly in the air, we are transported into a dream. Viewers are then greeted with the artist dancing lively to match the restless trap beat. Eventually, the global star literally does ‘illuminate the room’ as the visuals change with vibrant lights and more stunning choreography. The dreamlike aspects remain throughout the video as we jump between various scenes including a brightly lit city street and a serene forest until the video ends with a return to reality.
LAY has been on a whirlwind the last two years after joining forces with Steve Aoki and will.i.am for the 2020 hit cross-cultural collaboration Love You More, reaching #1 on the QQ Music China chart. He then released a string of hits with an album, an EP, cross-genre collaborations and solo singles overseas further propelling his international star power. LAY’s most recent release was a global collaboration with American hip-hop artist 24kGoldn on the single Dawn to Dusk, which received over 2 million streams on Spotify alone. He has been and continues to be a household name in Asia. In 2020, LAY released the hit album LIT and its title track of the same name. The digital album made over 30 million yuan in just 7 minutes 19 seconds after its release on QQ Music in China. In 2021, he released an EP EAST on his birthday that featured his renowned “M-POP” style telling a story of spiritual growth in his career using oriental elements and symbolic identities.
The Chinese icon is one of the most beloved stars in the region with a loyal and highly engaged 51 million followers on Weibo and over 14.1 million followers on Instagram. As a solo artist, LAY’s career has skyrocketed from tremendous success becoming the highest-ranked Mando-pop star on Billboard 200 chart and the first Chinese artist to enter the iTunes Top 60 in the U.S. with his third solo album NAMANANA. Outside of music, he is a powerhouse in the acting world of TV and film, hosted multiple top-rated reality shows in Asia and is one of the most awarded artists in China.
LAY (Lay Zhang) is a multi-talented Chinese artist, producer, singer-songwriter, actor, dancer, fashion muse, and philanthropist. He is China’s current top #1 idol becoming the highest-ranked Mandopop star on Billboard 200 chart and the first Chinese artist to enter the iTunes Top 60 in the US with his third album NAMANANA. His big screen debut was the romantic-comedy film Ex-Files 2 and he won the Best Movie Original Soundtrack at 16th Top Chinese Music Awards for the film. His first solo single What U Need? debuted at #4 on China V Chart and Billboard’s World Digital Songs. His EP Lose Control stayed at #1 on Billboard’s China V Chart for 6 weeks in a row, reached #1 on the Gaon Album Chart, and reached #4 on Billboard’s US World Albums Chart. His second album Lay 02 Sheep broke five records on QQ Music, reaching Diamond Record in 9 hours and 11 minutes. His third album NAMANANA debuted at #21 on Billboard 200, ranking first on World Albums and Independent Albums chart. In 2019 he released a digital EP titled Honey and its title track of the same name in June. The EP reached over 1.87 million digital sales in just three minutes after its release on QQ Music in China. In 2019, LAY was invited as China’s Promotional Ambassador to attend the 61st Annual Grammy Awards. He reached unprecedented success when tickets for the concert at the Mercedes-Benz Arena in Shanghai, China had sold out in eight seconds, while the stop in Nanjing, China had its tickets sold out in twenty-five seconds. He debuted in the music industry as a K-Pop idol with best-selling group EXO.
Photos: (Credit: Zhang Yixing Studio)
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