A Brand Representing Unique Youth – [ODD YOUTH]
The debut single, Best Friendz, marks the entry of ODD YOUTH, a group of five members: SUMMER, MYAH, MAIKA, KANIE, and YE EUM.
‘ODD YOUTH’ is a brand that tells the genuine stories of youth who are unapologetically themselves. Although each member has a distinct personality, they create a harmonious, shining presence as ODD YOUTH. Their music celebrates the themes of pursuing their dreams and the importance of “friendship,” promising a journey of sincere storytelling.
ODD YOUTH’s brand logo was designed by a renowned design agency with accolades like the Red Dot Award, IF Award, and German GDA.
▶ “The Essence of ODD YOUTH” – ‘Best Friendz’ and Title Track ‘THAT’S ME’
ODD YOUTH’s debut single, Best Friendz, includes the song ‘Best Friendz’ and the title track ‘THAT’S ME,’ showcasing the music video and performance fully representing their brand.
▶ BRAND M/V [Best Friendz] – Revealing the Concept and Members of ‘ODD YOUTH’
The vibrant and playful brand music video, Best Friendz, introduces the “brand” concept and the five members of ODD YOUTH. The members – SUMMER, MYAH, MAIKA, KANIE, and YE EUM – each bring their unique personality, genuinely depicting ODD YOUTH’s brand concept of friendship, where their bright and happy energy shines best together.
▶ Top K-pop Creators Shaping ODD YOUTH’s Branding Content
Best Friendz expresses the honest feelings of ODD YOUTH as they approach their debut, celebrating friendship. Lyricist Seo Ji-eum, closely observed their journey and captured their excitement, concerns, and friendship in the lyrics. Directed by Shin Hee-won, the brand music video blends the group’s distinctive personalities with fun filming techniques, portraying ‘true besties vibes.’
▶ Debut Title Track, THAT’S ME – ODD YOUTH’s Ambitious Declaration
The title track, ‘’THAT’S ME, captures ODD YOUTH’s confident energy. It reflects their spirited, unapologetic selves, showcasing each member’s individuality. Directed by Shin Hee-won, the music video exudes youthfulness and wit, with a playful storyline to match their vibrant performance.
▶ BRAND STORY FILM – The Formation of “ODD YOUTH” and Their Bond
Through their brand story film, ODD YOUTH shares episodes of their time as trainees and the journey of becoming true friends. The members open up about their importance to one another, hoping their music can sincerely resonate with audiences.
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