On Sunday January 6, 2019, toy maker Mattel announced on Twitter that they will be collaborating with Big Hit Entertainment and BTS to create a line of collector dolls.
Naturally, Twitter reacted as expected and shared in some of our excitement over the surprise announcement.
However, dolls are not the only merchandise Mattel plans to create in honor of the group that’s become a global phenom since their debut in 2013.
“We have signed a multi-category license contract with BTS’s agency Big Hit Entertainment, and we plan to create a variety of items such as dolls, collectible figurines, toys, games, and roleplaying items,” Mattel announced during the Hong Kong Toys & Games Fair. “The collaboration collection is set to be released this summer, and it will be the first collection to include dolls created around the likeness of BTS’s members. The outfits of the dolls will be based on those that BTS wore in their ‘Idol’ music video.”
Via a press release, Mattel vice president Sejal Shah Miller said, “BTS is a cultural phenomenon who transcends age, culture, and language, and through this partnership, we hope to create a new way for people around to world to connect with BTS. The cornerstone of our strategy is to partner with established franchises that have global appeal, and we believe that Mattel’s creative expertise will create a product that properly celebrates BTS.”
Mattel also confirmed that the BTS line will be a new line of dolls, so fans should not expect them to look like Barbie or any dolls in her line. Hopefully they’ll look better than recent “celebrity dolls” released by various toy companies over the years.
Congratulations to Big Hit and BTS for the honor!
—-Joelle Halon
User Review
( votes)Related Articles
Global Rising Girl Group A2O MAY Shines with U.S. Showcase and Universal Studios CityWalk Performances
(Courtesy of: A2O Entertainment) Buy/Stream “PAPARAZZI ARRIVE” : Watch “PAPARAZZI ARRIVE” : The next-gen global girl group, A2O MAY, continues to make history standing out with an eventful weekend with many firsts for a... Read More
League of Legends: Wild Rift Celebrates 5-Year Anniversary with Special Musical Collaboration with aespa’s NINGNING
What You Need to Know: Wild Rift marks five years since its global launch with in-game events, new content, and a music collaboration celebrating the evolution of both the game and its players. “Miss This Life,“ performed by... Read More
A2O MAY DEFINES “ZALPHA POP” WITH NEW DEBUT EP “PAPARAZZI ARRIVE”
(Credit: A2O Entertainment) The next-gen global girl group, A2O MAY, makes a bold return with their first EP, “PAPARAZZI ARRIVE” releasing today on all digital streaming platforms. The 14-track release not only introduces A2O... Read More
🏆 Announcing The Winners of The 2024 KCrush America Music Awards!
The votes are in, the decisions have been made, and the time has come! Welcome to the official announcement of the winners for the 2024 KCrush America Music Awards! 2024 brought us another great K-Pop year, with artists pushing creative... Read More
MEOVV MAKE A FIERY RETURN WITH THEIR SWELTERING NEW DANCE TRACK “BURNING UP”
LISTEN HERE | WATCH HERE Courtesy of THEBLACKLABEL After expanding their musical universe with their debut EP album, MY EYES OPEN VVIDE, multinational girl group MEOVV return with the fiery banger “BURNING UP,” out now via THEBLACKLABEL... Read More
Global Pop Sweethearts BINI Return With New Single “First Luv” After Making History On Coachella Lineup
(Photo Credit: ABS-CBN Music) Listen to “First Luv” HERE Watch “First Luv” MV HERE Chart-topping girl group, BINI, releases their radiant new single, “First Luv,” now available on all streaming platforms via... Read More
BGYO Expands Global Footprint With New EP ‘Headlines’
(Credit: ABS-CBN Music) Rising star Filipino boy group, BGYO, has once again captivated fans with their new EP, ‘Headlines’, now available on all streaming platforms. With over 100 million combined audio/video streams, and previous #1... Read More
From Heartbreak to Anthem: WOODZ Returns with I’ll Never Love Again “I’ll Never Love Again” and “Smashing Concrete” comprise the hotly-anticipated soloist’s 2-track digital single
Credit: EDAM Entertainment LISTEN HERE | WATCH THE MV HERE Critically acclaimed singer-songwriter and global rockstar WOODZ unveils his latest artistic chapter with the release of his 2-track digital single I’ll Never Love Again, out now on all... Read More
Girl Group cosmosy Launches First EP, Ushering in a Bold New Era [the a(e)nd]
Credit: Sony Music Entertainment Korea Listen to HERE Watch HIGH=LOVE music video HERE Ethereal up-and-coming girl group, cosmosy, returns with their first-ever EP, , — a six-track collection that includes two brand-new songs,... Read More
Leave a Reply