Back in April of 2021, BTS fans all over the world were delighted with the announcement that the K-pop sensation is partnering up with French fashion house Louis Vuitton as the brandâs house ambassadors. A tweet from the brand said, “#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.”
The worldâs top selling luxury brand stated that BTS is âone of the most renowned and influential groups in the worldâ during a press release when announcing the new ambassadorship.
Louis Vuittonâs artistic director Virgil Abloh previously confirmed that he has been discussing creative ideas with the seven members of BTS and said, “I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
On July 5, BTS_official released plans via Twitter that stated, âWe are excited to be part of the upcoming #LouisVuitton show in Seoul! (Purple heart) this tweet to set a reminder to watch on July 7th at 7pm (KST).â
As announced, American designer, DJ, and CEO of Off-White Virgil Abloh, the artistic director of Louis Vuitton since 2018, presented his Menâs Fall/Winter 2021 collection via Youtube live for the world to watch on July 7.
The 10-minute film was shot at Art Bunker B39 – a culture space located in Bucheon, South Korea. The film was directed by filmmakers Jeon Go-woon and Park Sye-young, and produced by Kim Soon-mo.
From now on, the K-pop band will be working with the luxury fashion house on various projects and will adorn the Louis Vuittonâs attire and accessories in appearances, and participate in campaigns related to the brand.
This was the first time that the members of BTS participated in a fashion show as house ambassadors of Louis Vuitton.
-J.Chung.
#BTS #LouisVuitton #VirgilAbloh #Kpop #BIGHIT #HYBE #kpopidol #livestream #fashionshow #SeoulFashionShow #catwald #runway #BUTTER
User Review
( votes)Related Articles
Global Pop Sweethearts BINI Return With New Single “First Luv” After Making History On Coachella Lineup
(Photo Credit: ABS-CBN Music) Listen to “First Luv” HERE Watch “First Luv” MV HERE Chart-topping girl group, BINI, releases their radiant new single, “First Luv,” now available on all streaming platforms via... Read More
BGYO Expands Global Footprint With New EP ‘Headlines’
(Credit: ABS-CBN Music) Rising star Filipino boy group, BGYO, has once again captivated fans with their new EP, ‘Headlines’, now available on all streaming platforms. With over 100 million combined audio/video streams, and previous #1... Read More
From Heartbreak to Anthem: WOODZ Returns with Iâll Never Love Again âIâll Never Love Againâ and âSmashing Concreteâ comprise the hotly-anticipated soloistâs 2-track digital single
Credit: EDAM Entertainment LISTEN HERE | WATCH THE MV HERE Critically acclaimed singer-songwriter and global rockstar WOODZ unveils his latest artistic chapter with the release of his 2-track digital single Iâll Never Love Again, out now on all... Read More
Girl Group cosmosy Launches First EP, Ushering in a Bold New Era [the a(e)nd]
Credit: Sony Music Entertainment Korea Listen to  HERE Watch HIGH=LOVE music video HERE Ethereal up-and-coming girl group, cosmosy, returns with their first-ever EP, , â a six-track collection that includes two brand-new songs,... Read More
BINI Makes History as First Filipino Group to Perform at Coachella, Joining Global Stars Sabrina Carpenter, Justin Bieber, and Karol G
BINI continues to break into the U.S scene as they become the first Filipino group to perform at Coachella Music Festival 2026. The upcoming music festival will also include a star-studded line up of global artists including Sabrina Carpenter,... Read More
THE RAIN Announces 2025 [STILL RAINING: ENCORE] TOUR
K-pop legend returns to North America for three exclusive shows this November in New York, Los Angeles, and Atlanta Credit: RAIN Company K-pop legend THE RAIN will return to North America this fall with his 2025 THE RAIN TOUR , marking another... Read More
FOLLOWING DEMON HUNTERS SUCCESS, SINGER-SONGWRITER VINCE RETURNS WITH “CHA CHA CHA FEAT. G-DRAGON”
THEBLACKLABEL’s Vince releases his new single “차차차 (CHA CHA CHA) (feat. G-DRAGON)”, a perfect summer smash following his success on the KPop Demon Hunters soundtrack. G-DRAGON’s first feature in 8 years arrives on his... Read More
A2O MAY, HISTORY MAKING GLOBAL GIRL GROUP, DROPS BOLD NEW SINGLE “B.B.B (Bigger Badder Better) [feat. A2O LTG]”
(Credit: A2O Entertainment) Buy/Stream “B.B.B”:Â https://orcd.co/biggerbadderbetter Watch “B.B.B”:Â https://youtu.be/0kBL7n_Yxak The next-gen global girl group, A2O MAY, returns with “B.B.B”, a bold new single... Read More
GALAXY CORPORATION, HOME TO G-DRAGON, ANNOUNCES U.S. AUDITIONS FOR VIRTUAL K-POP GROUP – ASPIRING ARTISTS INVITED TO AUDITION FOR A GROUNDBREAKING DEBUT IN FUTURE OF ENTERTAINMENT- THE FUTURE OF K-POP ARRIVES AS VIRTUAL AND REAL-WORLD ARTISTRY COLLIDE
GALAXY Corp. – GLOBAL VIRTUAL ARTIST AUDITION FORM Click the link above to apply to audition Home to K-Pop superstar G-DRAGON, AI Enter-tech company Galaxy Corporation, has officially announced the launch of 2025 GLOBAL VIRTUAL ARTIST... Read More
Leave a Reply