ALLDAY PROJECT has joined forces with PUBG: BATTLEGROUNDS to release a new collaboration track.
THEBLACKLABEL announced that ALLDAY PROJECT (ANNIE, TARZZAN, BAILEY, WOOCHAN, and YOUNGSEO) has released the song “I DON’T BARGAIN” in celebration of the 9th anniversary of PUBG: BATTLEGROUNDS.
The track reflects the core values that define the game, including survival, the underdog spirit, and an uncompromising attitude toward competition. The declarations “I don’t bargain” and “I don’t partake with them fakes” symbolize a player’s determination to never compromise under any circumstances, while also serving as a tribute to the fans who have shared the battlefield with the game over the past nine years.
The music video, which opens with the line “I don’t bargain,” features the members of ALLDAY PROJECT appearing one by one against the backdrop of the PUBG battlefield. The video builds momentum as the group’s distinctive performances are intercut with intense combat scenes.
This collaboration goes beyond a simple partnership and was conceived at the intersection of PUBG’s universe and ALLDAY PROJECT’s musical identity. Vince, a singer-producer under THEBLACKLABEL, along with members of ALLDAY PROJECT, participated directly in writing the lyrics, adding authenticity to the song’s message and creating a narrative that connects the shared philosophy of gaming and music.
ALLDAY PROJECT — comprised of ANNIE, TARZZAN, BAILEY, WOOCHAN, and YOUNGSEO — unites five artists, each with a distinct origin story. From dance prodigy to rap phenom to fashion trailblazer, they were among the most talked-about pre-debut talents of their generation, and now stand at the forefront of a new era. Together, they push the boundaries of creative expression, challenge convention, and deliver something entirely new and unprecedented. With sophisticated music, daring visuals, and powerful performances – much of which they write and choreograph themselves – ALLDAY PROJECT transcends labels and defies expectations. They don’t fit into a box – because no title can define what’s never been experienced before. Welcome to ALLDAY PROJECT.
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