By a Whiskey-Loving Explorer with a Passport and a Curious Palate
The 2025 Seoul International Wine & Spirits Expo (SIWSE) once again delivered a dazzling showcase of flavors, culture, and craft from across the globe. Held at the ever-bustling Starfield COEX Exhibition Center, this annual event is a mecca for both seasoned connoisseurs and curious tasters eager to sip something new.
As a U.S.-based whiskey enthusiast (and self-proclaimed flavor adventurer), I make it a point to attend this Expo whenever I’m in town. It’s not just about the drinks—though, let’s be honest, the drinks are fantastic—it’s about discovering brands you can’t find at your local shop, and connecting with fellow lovers of spirits from Korea and beyond.
The Layout: A Delicious Maze
This year’s venue was as sprawling and tempting as ever. With international vendors pouring out samples of wine, whiskey, sake, and everything in between, the Expo had all the buzz of a bustling street market—with a far higher ABV. My only gripe? The whiskey booths weren’t grouped together, which meant I had to trek across the hall, often distracted by stunning displays and delicious side stops. (Spoiler: I did not resist them all.)
Coolhappytash drinking a sample of Arizwell’s The Rhythm Hangover Drink
Let’s Talk Whiskey
Now, I’m not a whiskey sommelier, nor do I pretend to be. I’m just someone who appreciates a well-crafted bottle and the stories behind each label. Normally, I reach for Crown Royal Vanilla or Buchanan’s Deluxe—either on the rocks or in a highball with ginger ale. But the Expo gave me a chance to explore beyond the familiar. And friends, let me tell you—it was worth every step (and every sip).
Here are my standout discoveries:
🥃 The Busker (Ireland) – Smooth, Easy, and Friendly
This was a great intro for anyone new to whiskey. The Busker’s range was approachable, with subtle flavors that didn’t overpower. Each pour was smooth on its own, yet versatile enough to mix if needed. It’s a solid Irish whiskey with just enough depth to keep things interesting—but never intimidating.
Vibe: Laid-back starter whiskey
Price: Very affordable
Great for: New drinkers or casual gatherings
🥃 Bankhall (UK) – Smooth Sophistication with a Fresh Twist
Bankhall made an impression with its single malt aged in bourbon casks—first served to me as a highball (1-2-2 ratio), then neat. Smooth, confident, and surprisingly balanced for such a young brand (launched in 2023), it immediately reminded me of my big brother—cool, composed, and just the right amount of bold.
Vibe: Confident and charming
Price: Reasonable for the quality
Great for: Gifting or sipping with someone you respect
🥃 Goldcock Peated (Czech Republic) – For the Refined and Ready
Yes, the name caught my eye. But the taste kept me intrigued. The Goldcock Peated, with an ABV of 45%, delivered smoky, robust flavors meant to be savored solo. I did get to sniff the elusive Goldcock 20—a limited release aged 20 years with only 100 bottles in Korea. A dream for another day. Until then, the Peated is my mature, earthy go-to.
Vibe: Grown-up, no-nonsense richness
Price: Peated: mid-range / 20-Year: luxury splurge
Great for: Whiskey purists and smoke lovers
🥃 Fly Supreme (Scotland) – Sleek Bottle, Bold Soul
Don’t let the modern bottle fool you—this Blended Scotch delivers old-school complexity. I picked up warm notes of chocolatey toffee, while my friend raved about a spicier citrus finish. The rebranding clearly worked; we saw plenty of younger adults queuing up for a taste.
Vibe: Stylish outside, deep inside
Price: Budget-friendly
Great for: Curious newcomers looking for a mature taste
🔍 (Available online)
🥃 Natterjack (Ireland) – Bold, Spirited, and Cola-Worthy
Bold without being too sweet, Natterjack was a surprise for me. While it doesn’t have the vanilla or caramel notes I typically gravitate toward, I still appreciated its warmth. I’d mix it with cola, but it’s worthy of sipping too.
Vibe: Bold and energetic
Price: Super affordable
Great for: Whiskey with a cola twist
(Pro tip: Don’t pack it in your carry-on… RIP to my bottle that didn’t make it past security.)
Honorable Mentions (aka The “Not Whiskey, But Wow” Club)
🖤 Shanky’s Whip – A thick Irish whiskey liqueur with rich, creamy notes. Over vanilla ice cream? Game changer.
🍶 Kuroobi Yuyu Sake – Clean, crisp, and almost refreshing. I’m still thinking about it.
🍐 Magpie Pear Wine (South Korea) – Made from 40% native mountain pears. Light, elegant, and undeniably Korean. A perfect tribute to local craftsmanship.
Final Sip: Why You Should Go Next Year
The SIWSE is far more than a booze bazaar. It’s a cultural tasting menu, an international mixer, and a celebration of craftsmanship all in one. Whether you’re a whiskey loyalist, a wine wanderer, or just curious about what the world is drinking—this Expo deserves a spot on your calendar.
Until next year—cheers to bold flavors, curious spirits, and stories shared over a glass. 🥂
Additional highlights https://photos.app.goo.gl/rSpRQNWk5kYjyrAw5
—- CoolHappyTash
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