GLOBAL “IT” GIRL GROUP MEOVV FROM THEBLACKLABEL DROPS SUMMER ANTHEM “ME ME ME”

July 29, 2025 | 155 Visits

JAPAN 1ST DIGITAL SINGLE SELECTED AS THE THEME SONG FOR KAO’S LATEST PRODUCT LAUNCH–WITH MEOVV AS OFFICIAL BRAND AMBASSADORS
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MEOVV FROM THEBLACKLABEL DROPS SUMMER ANTHEM ME ME ME 879x1024

MEOVV unveiled their highly anticipated EP MY EYES OPEN VVIDE last May, delivering an intimate yet versatile collection that resonated with fans worldwide, peaking at #4 on Billboard’s World Albums Chart. The single “HANDS UP” has surpassed 50 million views on YouTube, while dance challenge videos set to the group’s music have gone viral on Japanese social media, drawing widespread attention. They have now returned with their 1st Japanese digital single, “ME ME ME,” marking their official debut in Japan. Listen HERE. Watch HERE.

The vibrant, infectious, and irresistibly danceable track is an instant summer anthem that opens with dramatic strings before bursting into a fast-paced, upbeat rhythm. “ME ME ME” has also been selected as the theme song for Kao’snew hair care brand, MEMEME, with MEOVV serving as the brand’s official ambassadors. This exciting foray into the Japanese market is sure to make waves this summer.

Watch CM video of Kao “MEMEME”: http://youtube.com/watch?v=fpTJoFGe1aA

MEOVV 2

Photo Credit: (c) 2025 UNIVERSAL MUSIC LLC

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About MEOVV:
Fierce, feverishly buzzing, and fabulously chic, MEOVV are clawing their way to the top of K-Pop’s new generation. Pronounced “meow,” the multinational quintet — SOOINGAWONANNANARIN, and ELLA — is the debut girl group from THEBLACKLABEL, creatively led by label founder/mega-producer Teddy “TEDDY” Park (BIGBANGGDragon2NE1BLACKPINK).

MEOVV have lived up to that lineage from their first single, “MEOW,” a bilingual pop anthem that earned 5.1M global streams on week one, roared onto Billboard’s World Digital Song Sales chart (No. 10), and whose video logged over 10 million YouTube views in 48 hours. Then came “BODY” — a warning to rivals complete with signature cat-claw choreo — and the R&B-infused “TOXIC,” revealing the group’s emotional side and incredible vocal range. Just three months after their debut, MEOVV displayed stage presence beyond their years at 2024’s MAMA Awards in Osaka, and took home the award for “Favorite Rising Artist.”

Standing for “My Eyes Open Wide,” MEOVV embodies the dynamism and authenticity of young stars in control of their artistry. The group’s members (who are already racking up writing credits) hail from South Korea, the US, and Japan, and possess both unique identities and an indestructible bond. Together they present a duality that’s at times razor sharp, at others effortlessly smooth, while they break down barriers and actualize their dreams. Armed with sweetly savage charms, MEOVV is pointedly yet softly piercing through hearts.

About THEBLACKLABEL:

THEBLACKLABEL is a South Korean entertainment company, record label, and creative agency founded by TEDDY in 2016 and home to acts such as TAEYANGJEON SOMIROSÉVince and ALLDAY PROJECT.

 

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