NEW SINGLE AND VIDEO, “RESTART IT” OUT TODAY
Watch the video for “Restart It”: https://youtu.be/SgLaGCudIMc
South Korean hip-hop artist Bryan Chase marks his comeback with “Restart It,” the first single and video from his upcoming debut EP, 2U. Out today via THEBLACKLABEL and Interscope Records, “Restart It” is a fueling anthem, signifying a reset button which expresses the self-standing emotions of a rebirth. Produced by 24, who’s well known as the lead beat-maker for BLACKPINK, “Restart It” pays homage to Bryan’s beginnings with The Cohort, the crew he came up with during Seoul’s burgeoning rap scene, while also capturing the whirlwind of emotions that comes with the start of a new chapter.
Set to release on June 28th at 12pm KST (June 27th at 11pm EST), 2U marks Bryan’s highly-anticipated return, following a remarkable feature on TAEYANG‘s 2023 EP, Down to Earth. Bryan’s standout guest verse on the closing track, “Nightfall“, and the accompanying live performance video, left a lasting impression and set the stage for his solo release.
The 6-song EP includes a mix of trap, pop and alternative hip-hop and its title track features New York rap star, A Boogie Wit Da Hoodie. Bryan partook in all of the songwriting with production from BIG BANANA, 24 and his long-time collaborator JUNIORCHEF. The album is executive produced by TEDDY.
2U is being released by THEBLACKLABEL, which is home to artists TAEYANG, JEON SOMI, LØREN, Zion.T. and Park Bo-Gum, in conjunction with Interscope Records, who’s championed some of hip-hop’s biggest names, including 2Pac, Dr. Dre, Eminem, 50 Cent and Kendrick Lamar. Bryan joins the roster as the only Korean rapper currently on the label.
Bryan Chase first gained notoriety alongside Korean hip-hop collective, The Cohort, who exploded on the international music scene with people of all backgrounds hailing their tag, “Underwater Squad.” Dominating the blog era with support from the likes of VICE, Complex, The Fader and Hypebeast, The Cohort cultivated the underground rap scene, while demonstrating hip-hop’s cross-cultural powers. Their “No Flex Zone (Remix)” went viral on YouTube and the momentum culminated into a series of releases by The Cohort called The Last Orcas, released through 88rising. It included Bryan’s collaboration with Keith Ape on “Let Us Prey,” and singles like “Walkin (Remix)” and “Underwater Bank,” which combined have more than 14M views on YouTube.
Bryan, who was born in Seoul, but grew up between Texas and Virginia, fell in love with hip-hop at an early age and was inspired by the Southern rap scene. His upcoming project is a culmination of his journey thus far. “This album is an embodiment of my deepest thoughts and emotions, my highs and lows, my heaven and hell.” Bryan shared. “This is 2U.”
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